Facebook how much money does it make

Add a paid subscription to Pages. Collaborate with brands. Enable your fans to support you in real time Stars enables you to earn money from your video content. Check your eligibility for Stars. Move your in-person event online Replace lost revenue from canceled events or supplement revenue streams from in-person events by hosting a paid online event on Facebook.

Check your eligibility for paid online events. Get started in Creator Studio's Monetization Overview The Overview section under the Monetization tab in Creator Studio is your one-stop shop for everything monetization. Check your eligibility. Get guidance. Explore opportunities.

See info on new monetization tools and learn how to get access. Stay up to date. Apply it. Which monetization tool would be a good option for your Page? Promote your merchandise in your videos. Thanks for learning! More Courses. Was this page helpful? Facebook Pages. Instagram Profiles. Facebook Ads. Messenger Ads. Instagram Ads. Set Up a Facebook Page. Getting Started with Messenger. Grow Online Sales. Measure and Optimize Ads. View All Goals.

Business Types. Consumer Packaged Goods. Entertainment and Media. Financial Services. Real Estate. Technology and Telecom. Marketing Insights from Facebook IQ. Skills and Training. Online Learning. Certification Programs. Guides and Resources. Business Help Center. Create and Manage Accounts. Publish and Distribute Content.

Sell on Facebook and Instagram. After six months of turning "likes" into ads, Facebook had to change its policy because of some unexpected user interactions with the new sponsored stories. See, sometimes people "like" things not so much because they endorse them as they think it's funny.

Take Nick Bergus here, who liked this gallon tub of lubricant because it's hilarious, not because he thinks everyone should buy lube in bulk. Following a class-action lawsuit, Facebook had to change its policy to make it clear to like-ers that the social network could use their faces to to plug the product.

In addition, Facebook now gives users the option to opt-out of sponsored stories altogether. Like we said, Facebook this year proved it could make money off these on mobile. Lawsuits are always going to be a problem for Facebook, but not enough to offset its bottom line.

Early August: Gambling! In England, but Still. With looser regulations, the social network tried to make more money off its Facebook Payments system , adding for-money gambling games. Not really. Gaming in general isn't doing as well on the site as Zuckerberg would have liked, he admitted during Facebook's last earnings call.

Desperate to impress investors, Facebook started experimenting with something pretty controversial: they showed business Page ads to people, even if you didn't explicitly "like" a brand. Before, users could only see posts from those pages that they went out of their way to follow. Not anymore. It's still only in testing phases, but it hasn't gone over well. In which Facebook proves no piece of the website — not even drop-down search results — is sacred:. Again, more ads in more places only gives Facebook more ways to charge advertisers.

Since it began displaying them, Facebook put ads in front of you based on your personal information and your browser history. But the Ad Exchange now makes cookies and interests more important than ever, with a bidding system attached to higher-value CPMs, which is marketing gold. Facebook Ad Exchange has made advertisers happy, reported Wired 's Ryan Tate less than a month ago , and that's a big deal for a company that had started to scare marketers away, even as it tantalized them perhaps more than any other online space.

Facebook hasn't talked much publicly about the numbers — or anything, really. But the insiders Tate talked to seem to think Ad Exchange has made buying the right kind of ads that much better. As devilish as they sound, so-called "custom audience" ads target groups of people from companies' email listserves. The same day it unveiled them, Facebook found an easy way to make money, charging companies to sell their "Offers" on the social network — kind of like Groupon deals, only slightly less annoying.

Not just yet. Offers are a " viral hit ," says Facebook. And those custom ads are "promising," says TechCrunch's John Constine, who looked at numbers from both Facebook and advertisers. Later September: Turning Facebook into a Mall.

Facebook launched Gifts, which let people buy real things on the social network. Not just those weird virtual "gifts" it had back in the olden days. That means that people can now buy their friends all sorts of things, such as Starbucks cards and teddy bears, for example. Also, at the end of September, in a minor effort to make it easier for people to pay for things like its gifts , in certain countries the social network added one-step mobile payments. Customers can use it to send messages for free within 24 hours from the time customer contacted them, but after that period expires, WhatsApp charges businesses between 0.

So far, Facebook was offering its small business customers highly targeted advertising. It also provides tools for customer service management through its messaging apps. One of the main parts of it is revenue from selling hardware. However, Facebook probably does not make any profit from it, and the question is if it will ever do. In Facebook sold around 1 million Portal devices whoose main focus is to serve as a dedicated communicator.

It fits the Facebook strategy of connecting people together, but I would not expect this to become anything significant going forward. Oculus is a virtual reality headset that Facebook acquired in In Facebook introduced Oculus Quest 2 , an upgrade to its previous model. It puts Facebook ahead of Sony, its main competitor in this area and leader in It is not a small number, but Facebook is probably not making any money from this and might never do, at least not directly.

Facebook is not trying to build a hardware business here. It looks like a big opportunity. The question is how Facebook will make money from it and what will be its business model. Facebook will probably keep selling hardware at a cost level to make it interesting for a maximum number of people and focus on making money in other ways.

One option is charging software developers some percentage cut from their sales on the platform. This business model is already in place, even though the number of developers making apps and games for Oculus is still small. Given how quickly users of Oculus are growing, it might become significant enough to attract more gaming developers to make Oculus another gaming platform next to Xbox, PlayStation, and Nintendo. Apart from advertising, hardware sales, and WhatsApp API fees that I mentioned, there are also other ways how Facebook currently makes money.

The revenue from these is super tiny, but it makes sense to be at least aware of them:. There is a saying that unless you have a group of people who hate you, you are not really successful. By this measure, Facebook is one of the most successful companies in the world. Unsurprisingly, the recent WSJ rating of US companies showed Facebook as the worst one in customer satisfaction among the top in their ranking. Nowadays, people blame Facebook nearly for everything that happens worldwide, and not all of it is well deserved.

Facebook privacy scandals are shameful, but life goes on, and there is no reason why Facebook should not come back from this low level stronger and take it as a learning experience. Mark Zuckerberg publicly admits Facebook is not the best poster boy for privacy initiatives right now, but that they want to become strong in it. Facebook will need to consistently work on this for years before people can take their privacy commitments seriously. And I agree that this might take a decade, even if Facebook focuses on it.

However, I am pretty skeptical that we will ever see Facebook as a privacy leader. It is simply incompatible with their current business model that motivates them to collect as much data about people as possible. When you look at what Facebook is doing in practice, it is clear that this commitment to a strong reputation for privacy is just a talk without substance.

Mark Zuckerberg is a smart guy, and he has to be well aware that Facebook cannot afford another security blowup like Cambridge Analytica or Russian election interference without dare consequences from regulators, its users, and advertisers. But these were security issues and breaches of their previous FTC settlement orders. That is very probably not going to happen. Their approach will be to meet all the requirements there, but they will hardly push privacy further unless it benefits their business in some other way.

Facebook is not fighting for privacy here. It is openly fighting against it. Again, this does not make Facebook evil. In this fight with Apple, Facebook is simply fighting for itself and its core customers. Facebook customers are not its users, but rather around 10 million, primarily small businesses that advertise on Facebook and Instagram.

There are many more controversies about Facebook outside of privacy and security. There is undoubtedly still space for how Facebook can still improve its AI algorithms to help with that.

Mainly by stopping to actively promote a certain type of political posts that create heated emotional discussion even at our dinner tables. Like our email spam filters, it works very well most of the time, but spam will show up in your inbox from time to time. Some groups advocate that Facebook is doing far too little and should broaden the range of content that is not allowed on the platform.

On the other hand, some groups warn that Facebook is taking down too much content. These issues and connected disagreements are not going away anytime soon.

Another level of issues with content moderation is that more countries worldwide apply more restrictive laws limiting free political speech. Something that was seen only in a few countries like, for example, China, became much more common. Facebook has a choice to apply local laws in a given country which can be highly undemocratic.

The alternative is to refuse to take the content down and face the consequences that, in an extreme case, can lead to the exit of Facebook from a given country. The number of users of core Facebook and Messenger apps is still growing. For a company with such a vast market presence already, this is a success. Most of this growth is coming from the Asia-Pacific region and Africa. Growth in North America and Europe is in the low single digits but still growing, despite claims that people are leaving Facebook and deleting their accounts.

Some people who started using Facebook more during a pandemic in the US dropped the app later, but this small drop did not offset a significant increase during the year.

And it is not just the number of users. Facebook is also doing well in growing its revenue and profits. It looks that advertisers are not leaving Facebook either. This was despite weak performance during the first half of as the pandemic started. Putting it all together, it seems that although there is so much toxicity around Facebook and so much bad PR, at the end of the day, its users continue using it.

Facebook can attract new users both in the US and especially in Asia. Advertisers, primarily small businesses, are sticking with Facebook too. That does not mean that there are not some challenges ahead that Facebook will need to navigate carefully.